Brazil stands as the largest market for international congresses in Latin America. A special highlight to São Paulo and Rio de Janeiro, which receive from traditional fairs to international congresses that bring audiences from all over the world. In addition to thousands of tourists, the large congresses and exhibitions bring to Brazil many tons of cargoes destined exclusively for use during the events.
Exhibits, promotional displays, mock-ups, prototypes, giveaways of the most varied types and countries of origin. Countries such as the United States, France, Germany, Italy, Spain, England, Japan, South Korea, Netherlands, Belgium are amongst those that prefer using specialized freight forwarders: companies that offer global solutions including air, sea and road transport and customs assistance so that everything happens on the exhibitor´s time and that have teams 100% focused on events logistics solutions.
It is a complex set of tasks that involves global freight forwarders, customs procedures in the countries of origin and at the destination, regulatory authorities, international transport and a tremendous logistical planning to make everything happen on time.
Cargoes destined to international events are known in the international logistics market as ‘perishable cargo’ or ‘critical time load’, because if the cargo gets delivered after the start of the event, the delivery of the same becomes unnecessary and in some cases the event can even suffer great losses due to the absence of certain material brought from abroad with a specific strategic purpose of the event producer, exhibitor or sponsor.
It is worth mentioning that there are specific customs legislation in Latin American countries that regulate each type of import or export according the type of event: for art works, concerts, fairs and congresses, sporting events and these legislations encompass other customs legislation specific to each Item to be imported or to be exported. The use of international courier services does not comprehend temporary importation of exhibits destined to events and should therefore be avoided. Planning is essential. Ideally, when signing up attendance contract, exhibitor should begin his planning on his shipping needs.
WAIVER Group has a team in Latin America dedicated specifically to this type of international logistics projects, given the complexity in bureaucratic terms and commitment with deadlines and knowledge on how the event market works.
The focus is on customer time and the daily mantra is: ‘safe and timely delivery and pick-up´.
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